TESTIMONIALS
Background
Diorella was one of my client's while I was working a dual-role at Hotmart, as KAM and Business Strategy Manager.
Her product was a certification program, which had an annual membership plan as part of the offer. This included an online community where people could ask questions, support one another, and get answers.
When her customers finished the program and received their certificates, they would no longer receive access to the online community. Based on conversations Diorella and I had, it seemed that her customers benefited from the community and enjoyed the sense of camaraderie.
So, I suggested that she offer ongoing membership to the online community, for a reasonable monthly fee. That way, the customers who wanted to stay in the community could. Those who didn't want to didn't need to pay the additional monthly fee, and they still got the benefit of the year-long program.
Once implemented, Diorella said that 20%-25% of her customers joined the ongoing community, which increased her revenue and the return of her customer acquisition costs. Also, she had the opportunity to make upsell offers to a larger, engaged audience, since her online community kept growing over time.
Background
Jake and I were colleagues at Hotmart, where he was a Key Account Manager and Customer Success Consultant. As part of the CS Team responsible for onboarding our clients, he and I collaborated frequently to streamline clients' migrations to the platform so that they could get up and running quickly.
Background
Gabriel was a valuable part of my sales team when I was Head of New Business at Hotmart. I trained him from Day One, attending many of his initial sales calls, so that he started closing deals within his first month. As his manager, he provided valuable feedback from prospect calls that I then implemented into our pre-sales campaigns, addressing objections in advance in our sales email and outreach copy.